Home of Soccer
2025 | Johannes Leonardo
Volkswagen x USSF
Design, Motion, and Art Direction
With COPA America around the corner, we created an identity that redefined what it meant to be a nation that calls the game “soccer”, not “football”.
Everyone Deserves Nice Things
2025 | Johannes Leonardo
Volkswagen Tiguan
Design and Art Direction
The new Tiguan brought a new Volkswagen brand identity with it. As we adapted it for the various placements, we shot imagery that leaned on the seemingly expensive qualities of the car.
Unlock
2025 | Studio Practice
Typeface
Design
A typeface that draws inspiration from the pattern lock on mobile devices.
Optimism is on the Horizon
2025 | Johannes Leonardo
Volkswagen ID. Buzz
Design and Art Direction
A beloved bus, a symbol for hope and positivity, was relaunching and our goal was to create a campaign that evoked that metaphor visually. By overcoming the technical challenges of our idea, we shot a series of images and a film that kept the ID. Buzz aligned with the horizon.
Keep It Oscar
2025 | Johannes Leonardo
Oscar Mayer
Design and Motion
I designed and animated a playful endcard for Oscar Mayer’s new brand spots.
Pride x USSF x VW
2023 | Johannes Leonardo
Volkswagen x USSF
Design
While designing a logo for VW x USSF Pride, the design team aimed to steer away from the typical rainbow-washing nature of the month. We ended up creating a logo that complimented the existing design of the Volkswagen logo.
It’s The Little Things
2023 | Johannes Leonardo
Volkswagen ID.4
Design and Motion
Highlighting the importance of the small decisions that make VW stand out, we created a series of social posts that playfully captured the technology behind the ID.4.