HARDEN VOL10
2025 | Adidas
Harden is an internet icon, on and off-court. His personas are loud and unapologetic—serving as a glimpse into his multi-faceted approach to life. For the imagery, a backdrop was setup that projected selects that directly tied with the subject. The concept was meant to break the flow of Adidas imagery by making each frame vibrant and memorable. The existing concept of Adidas’ triptych and diptych sequencing was collapsed into one frame to give more than possible—just like Harden.
Anthony Edwards 2
2025 | Adidas
Anthony Edwards is bold and embodies a confidence only found in the new generation of NBA players. His irreverence for other people’s opinions is respectable as he delivers every single time. His shoe variants are set against his signature peach backdrop from the previous iteration—mimicking the films we shot in tandem.
Home of Soccer
2025 | Volkswagen x USSF
With America calling it “soccer”, we decided to embrace that nomenclature and revolve our campaign around it. To weave the typography and art direction, we went with replacing the ‘O’ with the ball. For the stadium signage, we used a bird’s eye view of the crowd as the motion inspiration.
Everyone Deserves Nice Things
2025 | Volkswagen Tiguan
With the new Tiguan, Volkswagen refreshed their OOH identity—embracing the simplicity of how imagery and copywriting speak to each other. I created layouts for every size imaginable, as each placement was unique and tailored to highlight the affordability of the Tiguan against the normalized understanding of luxury.
Life Half-Full
2025 | Volkswagen ID.Buzz
I uttered the words “why don’t we just line-up the horizon with the paintjob of the ID.Buzz?” and after one hundred slides of perspective accurate comps, we managed to bring this one to life. From location scouting to image selection—I played a role in every facet of this project to help bring it all together, tonally and visually.
HARDEN VOL10
Social Tease
2025 | Adidas
With Harden’s 10th iteration of the shoe, we wanted to do something special by highlight all of his personas—on and off-court. I designed the individual frames—sourcing and creating a unique effect for each duplicate of Harden to mimic the concept of the larger film that was made.
Sprite School of Obeydience
2025 | Sprite X Anthony Edwards
Anthony Edwards is his own personality and obeys no one but himself—which was the essence of our education series. We created a series of lessons and I designed the title cards for each seperate social film. The mix of upper and lowercase signaled rebellion but the tight lockup still had a sense of uniformity—like a person trying to break the system from within.
Unlock
2025 | Type Design
As an Android user from childhood, I’ve always had a pattern lock at my disposal. I’ve spent hours locking myself out of my phone while making letters and designing individual shapes. Fast forward to today, I started designing this typeface to follow the laws of a pattern lock—challenging myself to use one stroke and not use a dot twice.
Keep it Oscar
2025 | Oscar Mayer
With cold cuts, the tone is always unserious and bouncy. By anchoring my motion graphics in those two words, I animated the end card to transition between various states without feeling rushed.
USWNT x Pride
2025 | Volkswagen x USWNT